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How To Get More Customers

Sometimes it seems like  finding and getting customers for your small business is a mystery. If you have ever felt that way we will show you a simple process of acquiring customers for your small business. All businesses need to find a way to consistently find and retain customers or your business will fail because customers are the lifeblood of any business. All businesses have what they call Attrition. Attrition the action or process of gradually reducing the strength or effectiveness of someone or something through sustained attack or pressure. Businesses lose customers all the time by their competition, in order to have a successful growing business you consistently need to find new clients/customers

Here is the process of getting more clients:

Awareness

If you have one of the best products in the world, no one will know about it. “If you build it they will” come does not work in the real world. Therefore you need to make customers aware of your products or services. Getting people aware of your product or service can be accomplished by many tactics, here is a good list of awareness builders for your business:

• Website

• Email

• Blog

• SEO

• Online/offline Advertising

• Social Media

• Networking/network meetups

• Flyers

• Face to face

• Speaking at events

 

Confidence/Trust

Nobody will buy from you unless they are confident your solution will solve their problem. There are many ways you can build confidence in your potential customers. Here is a list of confidence builders:

• Testimonials

• Awards

• Articles/blog

• Education

• Referrals

Try

After you have built awareness and confidence with you customers you can let them try something for a discounted price or for free. Customers are more likely to buy from you if you let them try out your product or service. Here is a list of some things you can try for your business:

• Promotion – 20% off your product

• Free trial

• Gift

Buy

When a customer decides to buy from your business, it means that they trust you and your product or service is a good fit for them. Do as much as you can to build trust. Here is a list:

• Speak at industry events

• Guest blog

• Good communication

Refer

After you get you customers to buy from you it is always a good idea to get them to refer your business to other people. There are many creative strategies you can use to get more referrals but the easiest way is to ask for them.

Repeat

Repeat customers are vital to any business. If you want your business to be successful and last a long time, you need to figure out a way to get them to repeat on a regular basis. My favorite business model is a recurring revenue model, if you don’t have this kind of model for your business it is going to be very hard to grow and sustain.

I hope this simple process helps your small business find and keep customers. If you have any other ideas that I forgot or missed please comment below. If you want our info graphic about How to find more customers you can download it here:

Get More Customers – Info graphic Download